009 – Keyword Cannibalization: Can Multiple Pages Target The Same Keyword?

#009: In this episode I talk about one problem that we see quite a lot, particularly on local service-oriented websites such as lawyers, hvac, plumbers, etc.

Often, these businesses try targeting every variation of a keyword for their geographic area but don’t see a lot of traction in rankings.

The  problem is Keyword Cannibalization, where there is a potential to have two or more pages compete for a space in the search results.

I talk about what keyword cannibalization is, how to spot it, solve it and plan so you don’t have it!